Post by account_disabled on Jan 23, 2024 3:25:55 GMT -5
Imagine a company with 1000 employees that only gets 3 'likes', 0 comments and 0 shares on their social media posts. Does it seem unbelievable? Unfortunately, it happens... But, in this article I don't want to focus on the problem of why it happens. But to the possibilities that digital media offer us, if we use them effectively. To the opportunities that companies have to increase their sales and brand online. Businesses must accept the new reality brought about by digitization and the pandemic: With each passing day we will have fewer customers in stores and more visiting us online. Now about 80% of purchases start online because our attention is there. Although most then shop in physical stores, their first impulse, drive, motivation and education has started online in the customer's mind. There are about 1.5 million social media users in Albania. In other words, half of our population uses Facebook, Instagram and LinkedIn.
Your customers are here too. In the digital world we live in, it no Job Function Email Database longer makes sense for a company with 50, 500 or 1000 employees to leave all digital communication in the hands of a 3 or 4 person marketing department. Because company pages alone are no longer enough to do marketing. Staff support is also needed to increase effectiveness. Marketing is too important to leave to the marketing department - David Packard During trainings with different companies, I see that most employees are experts who only educate customers when communicating with them face to face. But, unfortunately, their online presence and communication is almost zero. Wouldn't it be great to share the expertise and knowledge your staff has with thousands of other potential customers online? 5 Reasons Why Your Staff Should Be Trained To Increase Their Digital Presence Staff social media presence is no longer simply an option – it's a necessity.
Because: People trust people more than businesses. We trust the recommendations of our friends more than the ads or campaigns of companies. Posts on our personal pages have visibility (reach) many times higher compared to posts on company pages. In all three social media on Facebook, Instagram and LinkedIn their visibility has dropped to 1% to 3% of the number of followers of the business page. Professional communication and digital presence of staff increases brand authority and earns the trust of more customers. And trust increases sales. The staff expands the network to generate new business opportunities. The staff builds effective relationships with potential customers, educates them with their expertise and motivates them to become buying customers and promoters of the brand. In order not to miss any more online opportunities, we need to increase our presence and digital marketing. In this way, we will increase sales and continuously gain more customers. If we want to develop our marketing, business and brand, staff training to increase digital presence - is the best investment. Because the staff are the true influencers of the brand. And everyone should feel like that.
Your customers are here too. In the digital world we live in, it no Job Function Email Database longer makes sense for a company with 50, 500 or 1000 employees to leave all digital communication in the hands of a 3 or 4 person marketing department. Because company pages alone are no longer enough to do marketing. Staff support is also needed to increase effectiveness. Marketing is too important to leave to the marketing department - David Packard During trainings with different companies, I see that most employees are experts who only educate customers when communicating with them face to face. But, unfortunately, their online presence and communication is almost zero. Wouldn't it be great to share the expertise and knowledge your staff has with thousands of other potential customers online? 5 Reasons Why Your Staff Should Be Trained To Increase Their Digital Presence Staff social media presence is no longer simply an option – it's a necessity.
Because: People trust people more than businesses. We trust the recommendations of our friends more than the ads or campaigns of companies. Posts on our personal pages have visibility (reach) many times higher compared to posts on company pages. In all three social media on Facebook, Instagram and LinkedIn their visibility has dropped to 1% to 3% of the number of followers of the business page. Professional communication and digital presence of staff increases brand authority and earns the trust of more customers. And trust increases sales. The staff expands the network to generate new business opportunities. The staff builds effective relationships with potential customers, educates them with their expertise and motivates them to become buying customers and promoters of the brand. In order not to miss any more online opportunities, we need to increase our presence and digital marketing. In this way, we will increase sales and continuously gain more customers. If we want to develop our marketing, business and brand, staff training to increase digital presence - is the best investment. Because the staff are the true influencers of the brand. And everyone should feel like that.